Anel Trade –
Logo & Label Design
Tools Used: Photoshop, Illustrator, Indesign, Adobe Stock
Anel Trade is a Ukrainian family business specializing in furniture restoration and maintenance products. They needed a redesign of their outdated logo and a new label system for their cans.
The brief emphasized versatility: the mark had to remain open to interpretation so the brand could evolve without being visually locked into a narrow category. The final solution is an abstract swirl forming the letter “A,” rendered in orange, a tone that nods to the warmth of natural wood while staying modern and adaptable.
Alongside the logo, I developed a clear, functional label layout for the product cans, balancing hierarchy between product information and brand mark to ensure strong recognition across retail contexts.