Skyaluxe – Aluminium Architectural Systems
Tools Used: Photoshop, Illustrator, Indesign, Adobe Stock
Effective brand marks are often undervalued, and many teams default to generic symbols that fail to signal category, origin, or promise.
This project began with a discovery call for a Texas-based U.S. startup selling aluminium systems for carports and terraces. Then I mapped the goals, constraints, audience cues, and universal application needs, then drafted four distinct logo routes.
The client selected a concept that fused national identity with product form and asked for a mark suitable for use everywhere: print, signage, small digital favicons, embroidery, and large-format wraps.
Together these concepts mapped out the brand’s possible visual languages: patriotic, structural, or modular. The client ultimately chose the star-and-bars design as the strongest fit.
The first option used a bold monogram of “S” and “A” with a yellow star. This leaned into American identity and conveyed stability but read more as lettering than as a stand-alone symbol.
The second option treated the logo as a structural outline, almost like the frame of a terrace or carport, with a star inset. It highlighted the architectural aspect of the business but the detail reduced versatility at small sizes.
The third option was a geometric crate-like arrangement in orange and grey. It suggested strength and modularity, linking to aluminium as a system-based product, but it lacked the national reference the client wanted.